It is summer -- a time when a lot of us get to see new movies, many of which totally suck. The folks who made The Emoji Movie apparently were worried about its Rotten Tomatoes score (it had earned a 0 percent rating at one point, based on a scattering of early reviews), so they
stopped critics from publishing further reviews until just before previews began running. The result was a great opening day, but attendance fell off sharply because, well, the movie sucked.
It would seem to me, from... ... Read the entire article at the source link...
https://codango.com/how-tech-could-help-creators-look-before-they-leap-tech-buzz/
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