Almost 20 years ago Jeff Bezos predicted the rise of digital marketing and introduced concepts like “just in time inventory” that was revolutionary at the moment but have since become a common practice. In the same way, Amazon is continuing to revolutionize e-commerce by being as customer-centric as possible. This is another of Bezos’ ideas, voiced back in 1998 when he described the concept of a personalized store, tailor-made to the client. At this time, Bezos imagined a shopping...
Read the entire article at the source link... Jasmine Morgan
http://codango.com/boosting-website-personalization-through-data-science/
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