The Best Email Subject Lines for a Business That’s Stumped

What goes into a good email subject line? Everything. You know this isn’t something you can gloss over. Data from just last year found that a decent amount of people (35 percent) will choose to open an email based on its subject line. And as much as 69% of people report that they will mark email as spam based only on subject line. You’re probably the same way, whether you realize it or not. After all, Campaign Monitor says that, as of 2017, 269 billion emails went out into the world and arrived in people’s inboxes. That’s daily, by the way.

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